Juspreet Virdee —
Product leader shaping AI-powered experiences to make complex private-company data accessible, insightful, and actionable.
Product direction and design at SaaS data platform, Beauhurst. Enabling outcome-focused, data-driven decision-making through AI and intuitive design.
Philosophy
Generative AI works best when designed and embedded into experiences in meaningful ways.
In order to be meaningful, it should impact:
1. Efficiency
2. Confidence
3. Relevance
and be designed with the user in mind.
Right time, right place.
Put the user in the driving seat.
Provide a frictionless starting point.
Currently
Leading an AI squad across discovery, strategy, delivery. Defining experiences, not just features.
Product leadership
End-to-end product design
Use case-driven prioritisation
Cross-functional alignment
Team management
Selected work
Democratising search
Lowering the barrier to entry into finding companies using natural language.
Faster time to value: Start searching immediately using everyday language. No learning curve, no 'blank slate' cognitive friction upon landing.
Accessible discovery: Complex, layered searches intuitive to everyone, not just power users.
Conversion uplift: Natural Language Search increased Advanced Search conversion by 5%, the first meaningful movement in this metric.
— Natural Language Search
Augmenting research
Generating instant, decision-ready insights from complex company datasets.
From minutes to seconds: Large datasets, typically living across different pages, are synthesised into concise insights; reducing manual review and dramatically speeding up repeat research.
Decision confidence: Clear sourcing and consistent, reusable prompts strengthen trust in every output and keep research robust.
Relevant to each user: Outputs go beyond static data structures to surface what's most interesting about each company and to each user.
— Insight Lenses
Enabling a better experience
Bringing clarity to what’s possible, and where value comes from, through intuitive UI design.
Deeper engagement: Lower bounce rates as users find and engage with more companies.
Design as a competitive advantage: A modern, intuitive end-to-end experience lets the data speak, clearly and confidently at the forefront.
Built to scale: Designing for scale with growth made it faster and simpler to expand on datasets without compromising usability.
— Platform UI Design
History
Experience in FinTech, Healthcare, SaaS, mobile apps.
Previously —
Microsoft Teams, custom apps
Design agency, B2B/B2C
Freelance, B2C